This has been in production for a while and they were finally set free yesterday. The concept started gestating back in March. The execution is nothing new to the photographic world - a small portfolio of images bound as a small book - but the aesthetic concept was, for me, the spark that initiated this project into fruition. I do not like campy or novelty promos. Not that they don't work but they are not me.
I wanted a larger canvas upon which to brand future promotional material. I based it largely on Military and Government Manuals of the 50s and 60s. Very Utilitarian (to a fault) but also an interesting tie in being DC based. The one aspect that I miscalculated was how much time an endeavor like this entails. After getting the measurements and layout together, it took me one day to print and crop all the prints. Another day to score each page and the cover. And another day to drill, bind and address each piece. There are a few aspects that I will be changing for future construction but the end product is exactly what I wanted it to be. Now hopefully people will just open it.
